This foundation is very interesting, in the sense it is unlike most drugstore foundations I have tried. It has a smooth consistency, as the title causes you to assume, and has an effect of almost airbrush when applied. The NatureLuxe is a medium coverage foundation, and is build-able, though not substantially so. Its main downside? It doesn't last long on the skin. I only got maybe five to seven hours out of it on an average day. Because of this, I advise you to be wary unless you have an amazing primer, otherwise, this is a good foundation for short term, but with foundations like Revlon Colorstay out on the market, long-wearing is expected of drugstore foundations now, especially since this is priced at most places higher than Revlon Colorstay.